Our Story: Rooted in Legacy, Grown with Purpose

 

De Leon Harvest is more than just coffee — it’s the continuation of a family legacy. Born from Guatemalan soil and brought to life through the journey of our parents, who immigrated to the United States in the late 1980s, our brand stands as a tribute to sacrifice, resilience, and deep cultural pride.

What began as a dream to honor our roots has grown into a mission — to share Guatemala’s rich coffee heritage with the world while giving back to the land and people who made it possible.

Our first offering, Eterna Primavera, is a celebration of Guatemala — a land known as “The Country of Eternal Spring.” Grown in the volcanic highlands, this coffee is cultivated by dedicated local farmers who understand the soil like family. Each batch is carefully roasted to preserve its natural sweetness, floral aromatics, and the lively acidity that define its vibrant character.

At De Leon Harvest, we believe in purpose beyond the cup. Doing business should mean doing good. That’s why we reinvest in the same communities that gave us everything — supporting Guatemalan farmers, funding youth education programs, and contributing to local causes here in New York.

Every sip of De Leon Harvest carries a story — of heritage, hard work, and hope. It’s a toast to legacy, gratitude, and growth — from our roots to your cup.